003/ 007
À La Folie
A photo series, photo book and solo exhibition
‘À La Folie’ is about love and the loss of love. It’s a soft, feminine approach to the chaotic experience endured when love is at its end. It contains messages about softness, roughness, love, lust, connection, disconnection, masculinity, femininity —and all the in between.
The artist invites the viewers to experience the emotions that flow from the unconscious mind to the distress and final conscious surrender.
Guests entered the lounge where they were met with the sounds of live jazz and an intimate wine experience curated by Kuza. The room, draped in red velvet, leads you to the gallery space where you could immerse yourself into a world born of the artist’s mind. With subtle details like the scent in the space being the artist's personal perfume were carefully thought out. On the way out, attendees could take a floral bouquet as a souvenir of their visit, and most importantly a gift to themselves.
After a debut of the project at her first international group exhibition during Paris Photo 2023, À La Folie has immortalized its spirit with the release of Valeria Sarto’s first photo book and solo exhibition at 444 Studiosin Miami, FL.
It’s since been curated by Galeria Azur Berlin for Session 03 in 2024 and for The Salon private exhibitions in Paris and New York 2025.
You can shop the full collection on Artsy.com
‘À La Folie’ is available for sale at Dale Zine, 0fr Paris, and Lower East Coast.
Limited Edition of 50.